The Sunday New York Times had an eye-catching ad for the musical, ROCKY, that, quite frankly, was suitable for framing. From the “Story & Score” to “Gloves” to “Fight Choreography” to “Live Video Coverage” and more, the ad did its job to let the reader know that this was a well-thought-out performance.
By-Product Discovery: Rework & Kingsford…
April 17, 2014 by Leave a Comment
While reading a book called “Rework” by by Jason Fried and David Heinemeier Hansson, I made a fascinating discovery. In the Progress section, the essay titled “Sell your by-products,” pointed to something that one might classify as either a “fast fact” or a “bet you didn’t know.” Henry (Model T)… more »
Pinteresting Way to Reach Target Customers…
April 13, 2014 by Leave a Comment
While flipping through the various circulars (ads) that come with the Sunday paper, we came upon an attention getter from Target. They showed sale items in the context of what you could bake. The theme, of course, was the upcoming Easter holiday. Right smack in the middle of the page, the words “dessert pinspiration” appeared along with the Pinterest logo.
AWSI: Mark the Inventor King is Amazing…
March 5, 2014 by Leave a Comment
The NY Times story about a 23-year old inventor who created a granola texture analyzer machine for General Mills only scraps the surface of what makes Mark “the Inventor” King so amazing.
Legos are Ready for Their Close-Up…
February 3, 2014 by 1 Comment
Heading into the weekend, we were drawn to a story about “The Lego Movie” that appeared in The Wall Street Journal. When we saw the television ad for it, we laughed because we figured it was just a 90-commercial for Legos appearing in a slow month (February). However, the article… more »
