We remember seeing a cartoon years ago that was captioned “Last Act of Defiance.” In it, a mouse was flipping off a bird of prey that was swooping in on him. Funny how that visual stuck. When we were flipping through The Wall Street Journal on Thursday, we stopped at page A7 to admire a very “blue” full-page ad with the title “NOT ALL SMARTPHONES ARE CREATED EQUAL.” Okay, you grabbed us.
AWSI: Things We Didn’t Know We Needed…
May 31, 2015 by Leave a Comment
We’ve been talking about Active Exploration (AE) as something we all should be doing (E for Everyone). It isn’t limited to magazines and other publications. Print ads and those “free standing inserts” from the Sunday paper can easily stimulate the curious mind and generate some ponderables.
Finding an Angle: Focus on Fructose…
November 2, 2014 by Leave a Comment
Looks like General Mills has some new messaging they want consumers to digest: Big G cereals deliver great taste with NO high fructose corn syrup Actually, in the FSI, the first message was: Great Taste ANY TIME OF DAY! So the common denominator is “Great Taste.” They seem to be… more »
If You Engage Them, They Will Sell…
October 19, 2014 by Leave a Comment
That seems to be the message that Sprint Business is communicating in an ad campaign which actually kicked off two months ago, but caught our attention on Tuesday. In the Marketplace section of The Wall Street Journal, Sprint Business took out a full page (B5). The bottom was an actual… more »
AWSI: Crunching On is a Good Thing, But…
September 29, 2014 by Leave a Comment
Almonds are good for you. We know that. A handful of “toast ’til toasted” almonds can do wonders for maintaining your energy level. We were amused by this ad promoting California almonds that appeared in Sunset Magazine’s October 2014 issue. That energizer almond kid certainly was an eye catcher… more »
