You may have heard that Viacom has reached an agreement with DirecTV after a 10-day blackout that shut 20 million subscribers out of popular networks Comedy Central, MTV and Nickelodeon, and two dozen others. The disruption triggered some pretty cool creative ad work as the two companies took swipes at… more »
46 seconds of fun! Nike Revolution Ad
July 19, 2012 by Leave a Comment
How about turning exercise into a video game? That’s a sure way to get people off the couch. Two new ads from Wieden + Kennedy (Portland) for Nike+ FuelBand show just how much fun “moving” can be. For those unfamiliar with the concept, Nike+ FuelBand was designed to track your… more »
Timing is Everything – Brands Miss Opportunities for Engagement…
June 26, 2012 by Leave a Comment
According to a story that appeared in Marketing Daily, many brands are not properly leveraging social media channels to get the word out. The writer, Sarah Mahoney, referenced a study done by Yesmail Interactive titled, “Using Digital Market Intelligence to Drive Multi-Channel Success.†Michael Fisher, president of Yesmail, told Marketing… more »
Ad Copy & Making it Matter…
June 21, 2012 by Leave a Comment
While perusing The Wall Street Journal, I came upon one of HP’s new “Make it matter” ads with the headline: Twice the impact. Half the cost. For some strange reason, I stopped to read it. What caught my eye immediately was the use of footnotes (“fine print ahead!”). The ad… more »
Smashing Approach to Learning What’s in a Klondike Bar…
June 4, 2012 by Leave a Comment
A funny thing happened on my way to research my MLB “No Han” rant, I stumbled onto an ad that was awesome in the lower right corner for Klondike’s Flavor Chamber. Nice name. But what it really stands for is Smash the Klondike Bar or Choco Taco to see what’s… more »
