Nike has unveiled an action-packed film that brings together some of the world’s greatest players to inspire football (AKA soccer) lovers and sports fans leading up to the 2010 FIFA World Cup. The epic three-minute “Write the Future” film takes the viewer on an incredible journey that warrants repeating because… more »
Target’s “Lost” ads Found on Facebook…
May 28, 2010 by Leave a Comment
One of the best parts of the “Lost” series finale was the clever Target ad that could have been easily missed if you blinked or had your TiVo in zoom mode. Fortunately, Target knew they were onto something good. The ads can be seen on their Facebook page. Here are… more »
Quacking up on Wall Street…
February 26, 2010 by Leave a Comment
On Thursday, Wall Street ducked… er… not exactly. Rather, the New York Stock Exchange (NYSE) had its closing bell quacked by the AFLAC duck. Why? Because, believe it or not, it is the spokeduck’s 10th birthday and the supplemental insurance company’s 55th year in business. Timed for this occasion, AFLAC’s… more »
Soup: Neuromarketing & Why We buy
February 19, 2010 by 1 Comment
When I first read this story, “The Emotional Quotient of Soup Shopping Campbell’s Taps ‘Neuromarketing’ Techniques to Find Why Shelf Displays Left Some Customers Cold” in The Wall Street Journal (WSJ), I found myself talking at the newspaper. Mucking around with labels and the merchandising of soup cans may garner… more »
GSP Does Chicken Right…
February 9, 2010 by 1 Comment
Goodby Silverstein & Partners (GSP) scored big time during the 2010 Super Bowl with its “Screamin’ Chicken” ads for Denny’s. A story appearing on Monday in The Wall Street Journal said, “A Denny’s commercial, in which chickens scream in terror at the thought of the eggs needed to support the… more »
