Times Mag gets tall, Pebble gets a new Core, and retailers continue to find ways to break out. Creativity abounds — see for yourself. Scroll on and stay for the featured song…
NVC the 0612 Edition: Neiman Marcus, Mr. Robot, Pebble Core, NYT Tall issue and More…
June 12, 2016 by 1 Comment
SCMF Musings: The Big Switch – Test Man Now at Sprint…
June 8, 2016 by Leave a Comment
“Can you hear me now?” actor and former Verizon “Test Man” Paul Marcarelli, is appearing as himself in the new Sprint ads tagged #TheSwitchIsReal.
SCMF Musings: Coffee Joins Waffles in Nike’s Food-Inspired SB Line…
May 24, 2016 by Leave a Comment
Trending this week is a viral story about Nike releasing a “Starbucks Edition” sneaker which is brown-colored with streaky swirls of khaki, which of course looks like the steam from a fresh cup of joe. Definitely another eye-catching / click-bait idea…
AWSI: Like the Look of Persol’s New Generation Storytelling…
May 18, 2016 by Leave a Comment
Persol engages the “new generation” with an engaging campaign that encourages participation via Instagram. All this to support the retro sunglasses from the days of the “King of Cool.”
AWSI: 3M & Command Nails It with New Spokesperson…
April 28, 2016 by 1 Comment
Today’s AWSI musing is about the Command line’s partnership with pop culture icon and “U Can’t Touch This” musician MC Hammer to help launch a new “Do. No Harm.” integrated marketing campaign that’s smile-inducing…
