With the release of the first of what should be many expressions of the Jedemi Chronicles, we’ve been pondering how to explain what we perceive to be the end game here. For sure, we can tell that a lot of what Jedemi is about is the discovering of interesting things… more »
AWSI: Lacoste’s Beautiful Sport Ad Has Wings…
May 23, 2014 by Leave a Comment
The Lacoste ad (Tagline: Life is a Beautiful Sport) which appeared in the Sunday NY Times caught our eye. The gentleman on the light pole reminded us of one of our favorite movies: Wings of Desire by Wim Wenders. There is no specific all to action. The impression it left… more »
Staying Curious: What We Learned from a Unwatchable Show…
May 15, 2014 by 1 Comment
AMC’s Mad Men series is part way through its last season. For a while now, it has fallen off the list of “must see” TV. In fact, this season, we have resorted to reading the recaps from AdAge and Barbara Lippert’s Mad Blog before deciding whether to invest time actually… more »
Rocky on Broadway: Making the Concept Fly…
May 5, 2014 by 1 Comment
The Sunday New York Times had an eye-catching ad for the musical, ROCKY, that, quite frankly, was suitable for framing. From the “Story & Score” to “Gloves” to “Fight Choreography” to “Live Video Coverage” and more, the ad did its job to let the reader know that this was a well-thought-out performance.
Pinteresting Way to Reach Target Customers…
April 13, 2014 by Leave a Comment
While flipping through the various circulars (ads) that come with the Sunday paper, we came upon an attention getter from Target. They showed sale items in the context of what you could bake. The theme, of course, was the upcoming Easter holiday. Right smack in the middle of the page, the words “dessert pinspiration” appeared along with the Pinterest logo.
