I just became aware of another cool hockey phrase: Chicken-winged. It isn’t a reference to food. Rather it has something to do with one player holding onto another player’s stick in a “wing-like” fashion. A sort of tug-of-war ensues resulting in an inadvertent hooking penalty. That’s what happened during the… more »
Fear the Snow Shower?
May 3, 2011 by Leave a Comment
Just as there are unwritten rules in baseball, hockey seems to have their own as well. The one that’s got tongues wagging has to do with “snow showers.” In brief, snow showers occur when a hockey player skids to a stop in front of a goalie causing a spray of… more »
Coors Light Packaging: Shows Cold & Super Cold
May 3, 2011 by Leave a Comment
Packaging Digest posted about Coors Light’s latest in cold-activated packaging technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see when your Coors Light goes from cold… to Super Cold. The focus is helping folks know when to take their “super cold” beer out of… more »
T-Mobile Does Royal Wedding…
May 2, 2011 by Leave a Comment
According to AdAge’s Viral Video chart, T-Mobile’s “Life’s for Sharing,” Royal Wedding video has been a spectacular viral hit. Though there were no official corporate sponsors for the wedding of Prince William and Kate Middleton’s wedding festivities, that didn’t stop T-Mobile from leveraging the event. Visible Measures tracked T-Mobile’s uncanny… more »
Don’t Do It! A Hockey Tradition Gets Squashed…
April 16, 2011 by Leave a Comment
If you’ve watched Detroit Red Wing hockey in the past, you have probably seen fans throwing an octopus (or many octopi) onto the ice. The tradition dates back to 1952, when the octopus represented the eight wins it took to capture the Stanley Cup. The octopus first made its appearance… more »
