AWSI Musings: Snickers SI Swimsuit Issue Takeover is Quite Clever…

Snicker’s “You’re Not You When You’re Hungry” campaign found an awesome vehicle to garner attention — the back cover and the inside back cover of SI’s swimsuit issue…

AWSI Musings: Psyched ‘Bout Super Snackadium …

Check out the Snackadium — an Super Bowl tradition which inspires…

AWSI Musings: We Dig What Simms Sez…

Super Simms inspires with tale of his upbringing and his papers…

AWSI Musings: IKEA’s Open Source Sofa Provides Cheap Thrills…

IKEA is actively encouraging “mods” — DIY customizations to fit a space, or change functions entirely over time…

AWSI Musings: Thinking Different about Holiday Cookies…

Heard the good news? Yeah, different strokes for different folks. Check out this example…