Trending this week is a viral story about Nike releasing a “Starbucks Edition” sneaker which is brown-colored with streaky swirls of khaki, which of course looks like the steam from a fresh cup of joe. Definitely another eye-catching / click-bait idea…
What’s in a Name? AWSI More Than Just Words…
May 23, 2016 by Leave a Comment
The Mets’ Class AA affiliate which has been located in Binghamton, N.Y., since 1992, is now in the process of coming up with a new name that is “less bland.” Four of the choices being voted on allude to the local merry-go-rounds that have given Binghamton the nickname the Carousel Capital of the World…
NVC the 0522 Edition: Reimagining — Apple, Bud Ameri-Can, Hershey Bars and More
May 22, 2016 by Leave a Comment
Reimagine this and this and this… Big brands like Apple, Budweiser, Hershey and Nintendo have been busy for sure. For the curious consumer, there’s a lot going on.
AWSI: Like the Look of Persol’s New Generation Storytelling…
May 18, 2016 by Leave a Comment
Persol engages the “new generation” with an engaging campaign that encourages participation via Instagram. All this to support the retro sunglasses from the days of the “King of Cool.”
NVC the 0508 Edition: Garlic Fries, Dolby, Cracker Jack, Cucumber Day and a Black Cat
May 8, 2016 by 1 Comment
Attention-getting seemed to be the theme of the eye-catching stories we saw over the last two weeks. Garlic fries at McDonald’s? Cracker Jack without the prize inside. A black cat at “The Tank” and more…
