Archives for July 2016

SCMF Musings: Stop! Hammer Double-Time…

The “Do. No. Harm.” Command Hook MC Hammer is living a double life. He’s been spotted in an early July issue of Sports Illustrated “juicy raindancing” for Starburst as part of the brand’s ”Unexplainably Juicy” campaign.

SCMF Musings: The Surprising, Delightful Magic Mouse 2…

Our #SCMF wanderings let us to a surprising discovery related to Apple’s Magic Mouse 2. This wireless mouse can borrow a phrase from Jimmy John’s…

SCMF Musings: When I live my Dream – Flight from a Kid’s POV…

The spirit of adventure is definitely embraced in this ad that lets you experience Heathrow airport from a little girl’s perspective. A summer-time theme perhaps?

SCMF Musings: MLB All-Star Game noGO…

MLB’s midsummer classic (All-Star Game) had disappointing ratings (less than 10 million viewers) . But is there more to the story than what’s being reported?

AWSI: The $100 Million Story That Resonates…

The Secret Life of Pets” opened to a whopping $103.2 million over the weekend, according to studio estimates. Success attributed to its originality. We say its was something more…