The “Do. No. Harm.” Command Hook MC Hammer is living a double life. He’s been spotted in an early July issue of Sports Illustrated “juicy raindancing” for Starburst as part of the brand’s ”Unexplainably Juicy” campaign.
SCMF Musings: The Surprising, Delightful Magic Mouse 2…
July 26, 2016 by Leave a Comment
Our #SCMF wanderings let us to a surprising discovery related to Apple’s Magic Mouse 2. This wireless mouse can borrow a phrase from Jimmy John’s…
SCMF Musings: MLB All-Star Game noGO…
July 15, 2016 by Leave a Comment
MLB’s midsummer classic (All-Star Game) had disappointing ratings (less than 10 million viewers) . But is there more to the story than what’s being reported?
AWSI: The $100 Million Story That Resonates…
July 13, 2016 by Leave a Comment
The Secret Life of Pets” opened to a whopping $103.2 million over the weekend, according to studio estimates. Success attributed to its originality. We say its was something more…
AWSI: Twinkies are a Survivor Thanks to the Brand Whisperer…
July 7, 2016 by Leave a Comment
Thanks to Brand Whisperer, Metropoulos, Hostess and Twinkies are surviving and thriving with an IPO coming soon. Also, look for fried Twinkies in a Wal-Mart near you. The playbook sounded familiar to us…
