AWSI: This Campaign is Clever & Can’t Be Ignored…

On Monday there was an AT&T “takeover” of The Wall Street Journal as a true “page-turner” campaign occupied A7 through A14 of the front section. It changed our views about &.

AWSI: Sneakers are Trending…

Cool for the summer… Honda steps up Civic X launch with driving shoe that pays tribute to the three core design aspects of the new 2016 Honda Civic…

SCMF Musings: Product Placement and Nike Waffle Sneakers

DesignTAXI sent an email newsletter the other day that had “Is Nike’s ‘breakfast’ sneaker a hoax?” as a part of the Subject line. Of course, we stopped to peruse…

AWSI: Cultivating Golfer Confidence is Doable – Part 2

Last week we did an AWSI post in response to the WSJ piece: Americans Want to Play Golf—Until They Try It. In this post, the emphasis is on ways to practice to gain competence (and confidence)…

AWSI: RH = Really Happening? Perhaps, WT-RH…

What in the wild, wild world of luxury retail is going on here? What’s a RH? Or rather WTF-RH? Will spending on a 2-page ad really get customers to fork over $100 for a card?