AWSI: This Museum’s Detour Advances Storytelling…

SFMOMA opens with a Detour that has the gang curious. A location aware app running on an iPhone is being used as “a tool for telling stories, built by curious people with a talent for telling them.”

AWSI: 3M & Command Nails It with New Spokesperson…

Today’s AWSI musing is about the Command line’s partnership with pop culture icon and “U Can’t Touch This” musician MC Hammer to help launch a new “Do. No Harm.” integrated marketing campaign that’s smile-inducing…

AWSI: Prince Fan Art is Inspiring…

A very visually, powerful tribute to Prince appeared on The Little Prince Official Facebook page. We are especially impressed with the labors of love that appear on that page. Truly inspiring. Read on about the two princes.

Dear Netflix – The Little Prince Movie & Next Step Ponderables…

We were extremely excited to hear the news that Netflix had “saved” The Little Prince movie that Paramount yanked from distribution last month. The Amazon news yesterday prompted us to accelerate documenting our thoughts on audience engaging opportunities for that awesome movie.

AWSI: The Masters, Spieth Splash(es) and Shaking it off…

It’s gonna be alright. Spieth splashes twice and four-putts his way off the lead at The Masters. Definitely not a choke. Annie takes over the Gang’s AWSI to provide her thoughts.