AWSI – The Masters Edition: IBM Watson Shot Tracker is Way Insightful…

For the 2016 Masters golf tournament, IBM’s Watson-enabled tracker app / function is truly amazing to behold especially if you are into the strategy of the game and course management.

AWSI: Cultivating Golfer Confidence is Doable – Part 3

Besides getting your swing down and having a decent sense of what to do on the course, another way to feel more comfortable is to blow up another paradigm and dress different with an emphasis on comfort and functionality…

AWSI: This Campaign is Clever & Can’t Be Ignored…

On Monday there was an AT&T “takeover” of The Wall Street Journal as a true “page-turner” campaign occupied A7 through A14 of the front section. It changed our views about &.

AWSI: Sneakers are Trending…

Cool for the summer… Honda steps up Civic X launch with driving shoe that pays tribute to the three core design aspects of the new 2016 Honda Civic…

SCMF Musings: Product Placement and Nike Waffle Sneakers

DesignTAXI sent an email newsletter the other day that had “Is Nike’s ‘breakfast’ sneaker a hoax?” as a part of the Subject line. Of course, we stopped to peruse…