In baseball there are the obvious strikes (think swing and miss) and the called strikes which are subject to the home plate umpire’s interpretation of the strike zone that game or inning. This Video Critique article (Chevrolet Impala Strikes Out With Baseball Analogy) fits into the latter category for it… more »
Illuminating WSJ Photo-Op…
Thanks to this “Photo-Op: Idea Man” piece in the Weekend section of The Wall Street Journal, we got a glimpse of how light bulbs seemingly stimulated the imagination of artists in the early 1900s. The picture they ran made you stop and think: It is Hans Finsler’s 1927-28 photograph ‘Electric… more »
A Craft Beer Can with a Peel-Off Lid? Seems Like a Must Try…
Being a post holiday “light news” day, the AP story about brewers finding ways to make cans cool was eye-catching. There’s been a quest for quite some time to have craft beer (really good hoppy stuff) accessible for outdoor adventures. That pretty much eliminates bottles. Cans would be ideal. Lyons,… more »
AWSI: Battling for the Hearts and Minds of America…
On Wednesday, in the pre-July 4th holiday edition of The Wall Street Journal, Motorola (a Google Company) had a full-page ad on the back of the first section touting the forthcoming Moto X smartphone with an emphasis on “Designed by you. Assembled in the USA.” In that same “A” section,… more »
AWSI: Brits Ambush the 4th…
It’s been an interesting year for beer promotions. Dos Equis (The most interesting man in the world beer) a brand of Heineken USA, White Plains, N.Y., began the year with a Game Changer initiative that ran through March (and the St. Patrick’s Day celebration). Then Guinness took on Cinco de… more »

















