Audi Helps Put LeMans Endurance Race in Perspective…

Two time LeMans winner Allan McNish appears in Audi’s first 3D ad in the U.K., “A Day in the Life of an Audi Driver.”

The spot, directed by Passion Pictures’ Chris Hemming and featuring illustration by Tim Marrs, premiered on Saturday May 28 before ITV’s coverage of the Champions Final between Audi-sponsored Man United and Barcelona.

The 3D version will be featured on Sky TV and later, in the cinema alongside the final Harry Potter installment.

Note: McNIsh got writer credit for this spot along with BBH London Creative Director, Nick Kidney

By the way, it was just reported that Audi No. 2 won the 79th running of the 24 Hours Le Mans endurance race.

Andre Lotterer, Marcel Fassler and Benoit Treluyer drove the Audi No. 2 to victory, moving Audi moved into sole possession of second place for most titles at Le Mans behind Porsche with 16. Ferrari is third with nine.

As for the fate of McNish, barely 50 minutes after the start Saturday when his Audi (Audi No. 3) clipped a Ferrari, lost control and smashed into a tire wall, breaking up in a cloud of debris that sent photographers and track workers scurrying for cover.


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