Firsts hit the box office this “first” weekend in March. Rango, an animated feature about an ordinary chameleon who accidentally winds up in the town of Dirt, a lawless outpost in the Wild West in desperate need of a new sheriff, was the first cartoon feature directed by Gore Verbinski… more »
Getting Feisty: BMW Billboard Answers Audi’s
March 2, 2011 by Leave a Comment
2011 is definitely turning into an interesting year for the auto industry. No more moaning and groaning. This time, it is all about being feisty. feist·y [fahy-stee] –adjective, feist·i·er, feist·i·est. 1. full of animation, energy, or courage; spirited; spunky; plucky: The champion is faced with a feisty challenger. Yeah, it… more »
Ford Fusion Ad: Great Copy, Lousy Payoff…
March 1, 2011 by Leave a Comment
There was a full page ad in The Wall Street Journal on Monday that caught my eye. It was for the Ford Fusion and the copy is really well-written. First it takes a swipe at Camry and Accord loyalists who “aren’t the folks we’re speaking to anyway.” The ad is… more »
Watson Won But Didn’t Know It…
February 26, 2011 by Leave a Comment
In the Opinion section of The Wall Street Jounral, John Searle, professor of philosophy at Cal, wrote a piece titled, Watson Doesn’t Know It Won on ‘Jeopardy!’ that was an interesting take on the highly publicized matchup between the IBM computer and human contestants. “Watson did not understand the questions,… more »
Journal’s Policy Change – Lose the Courtesy Titles
February 23, 2011 by Leave a Comment
According to Jason Gay, in his “The Couch” column, as far as sports are concerned, The Wall Street Journal will be no longer referring to athletes using the formalities of “Mr.” or “Ms.” From now on, Derek Jeter will be Jeter, not Mr. Jeter. And Lindsey Vonn will be Vonn,… more »
