Wee! GEICO Enlists Little Piggy…

This GEICO commercial is particularly hilarious. ###

Copy That… Xerox New Campaign Starts Sept. 7

In an attempt to re-invent, re-position itself, Xerox is kicking off its most expensive advertising campaign in two decades to promote its business service offerings, which now account for half of its revenue. The ads focus on Xerox’s relationships with six clients like Procter & Gamble Co., Target Corp., and… more »


Chip Tracker Shows Where Snacks Originated…

Frito-Lay is proud of the fact that Lay’s chips are made from potatoes grown by farmers (more than 80 farms from 27 states) across America. Springwise had a story that talked about the new Chip Tracker that is available online which lets consumers trace where a particular bag of chips… more »

IDEO Unveils Platform to Unite Creative Thinkers…

Design firm IDEO recently launched a website/platform to unite creative thinkers in achieving ideas for the public’s greater good. Called OpenIDEO (http://openideo.com/), the site lays out various challenges-including a Jamie Oliver-led initiative to encourage children to make and eat healthy foods and another seeking to bringing affordable learning tools to… more »


Diabolical Sabatoge & the PGA Championship…

On Sunday, Dustin Johnson learned how diabolical the No.18 – “Dyeabolical” hole at Whistling Straits can be. He ended up being knocked out of the playoff at the PGA Championship on Sunday after he was penalized two strokes for grounding his club in a bunker he didn’t even realize existed…. more »