RealSimple.com posted a slideshow/story covering a topic near and dear to my heart (and stomach) — The Best Breakfast Cereals.Of course, I was curious because I REALLY like my cereal. I wanted to see what constituted a “Best” designation. Apparently, The Real Simple testers ate their way through 42 boxes… more »
Is it Monday yet? — ESPN and W+K Create Engaging Ad for Monday NIght Football
September 21, 2009 by Leave a Comment
If you see someone standing in front of a storefront window, jumping around and maybe yelling “oh yeah!” to no one in particular, there’s no need to cross the street or completely avoid eye contact. Especially if it is a Monday… You can count on ESPN’s series of “Is it… more »
Whole ‘Lotta Drinkin’ Goin’ On… with App & Gear Assist
September 19, 2009 by Leave a Comment
Heading into the weekend, there were two party-related stories that caught my eye. TechCrunch’s MG Siegler had an interesting post a new app for the iPhone, called Power Music Hour. Sounds innocuous enough. “Power Music Hour is a fun new way to listen to music from your iTunes library! Just… more »
Dominoes Makes Delivery Point without Social Networking…
September 16, 2009 by Leave a Comment
UPDATED: These days, it seems like every marketing campaign is heavy on social networking aspect (i.e. Twitter, Facebook tie-ins) since that’s what’s perceived to be “in.” I guess that’s why I found this approach by Domino’s Pizza in the Netherlands especially refreshing. It’s very visual and very much in line… more »
When Smoking & Ads Ruled…
September 12, 2009 by 1 Comment
I recently came upon a Packaging Digest story that referenced a Flintstones commercial for Winston cigarettes. I guess that shouldn’t be too surprising now that we’ve been exposed to AMC’s Mad Men where smoking was pretty much ubiquitous at the offices of Sterling Cooper (circa 1960). The Flintstones (1960-1966), much… more »
