Meet Domo. The brown lumpy character, mascot of Japan’s giant public television and radio broadcasting organization NHK (Japan Broadcasting Corporation in English), is now appearing at 7-Eleven stores near you. As strange as it may seem, it isn’t too far of a stretch to get to how Domo ended up… more »
From Target to 7-Eleven, Domo Delights in State-side Appearances
October 13, 2009 by Leave a Comment
Eye-catching Ad & an Inside Joke
October 5, 2009 by 1 Comment
I was watching the Sunday Night Football match-up between the Pittsburgh Steelers and the San Diego Chargers when a commercial caught my eye. Mind you, I tend not to pay too much attention to commercials during regular season games, so for me to stop and rewind my TiVo was a… more »
Who is that Guy and Why Should I Care?
September 26, 2009 by Leave a Comment
During a commercial break between the games I was watching (bouncing between football and baseball) an ad caught my eye. Not because it was particularly well done or funny. I watched a guy in a suit walking around talking about car stuff (clearly I wasn’t paying too close attention), and… more »
Is it Monday yet? — ESPN and W+K Create Engaging Ad for Monday NIght Football
September 21, 2009 by Leave a Comment
If you see someone standing in front of a storefront window, jumping around and maybe yelling “oh yeah!” to no one in particular, there’s no need to cross the street or completely avoid eye contact. Especially if it is a Monday… You can count on ESPN’s series of “Is it… more »
Dominoes Makes Delivery Point without Social Networking…
September 16, 2009 by Leave a Comment
UPDATED: These days, it seems like every marketing campaign is heavy on social networking aspect (i.e. Twitter, Facebook tie-ins) since that’s what’s perceived to be “in.” I guess that’s why I found this approach by Domino’s Pizza in the Netherlands especially refreshing. It’s very visual and very much in line… more »
