Oprah Winfrey signed off this week. It was a story followed around the world AND on the shores of the California coast where she received the honor of being “kookified.” Background on “The Kook.” Created by Hemet sculptor Matthew Antichevich under a $92,000 commission from the Cardiff Botanical Society, the… more »
T-Mobile Does Royal Wedding…
May 2, 2011 by Leave a Comment
According to AdAge’s Viral Video chart, T-Mobile’s “Life’s for Sharing,” Royal Wedding video has been a spectacular viral hit. Though there were no official corporate sponsors for the wedding of Prince William and Kate Middleton’s wedding festivities, that didn’t stop T-Mobile from leveraging the event. Visible Measures tracked T-Mobile’s uncanny… more »
McIlroy at The Masters: He needed a Doctor…
April 12, 2011 by Leave a Comment
Anyone who has played golf knows how hard it is to keep it together during that 18-hole (3-4+ hour) journey. The battle is mental and physical. Getting into a groove is what we all want, where it feels effortless and things just go your way. Watching the wheels come off… more »
Pringles Purchased, Origins Pondered…
April 7, 2011 by Leave a Comment
This week, it was announced that Diamond Foods Inc. has bought the Pringles brand from Procter & Gamble (P&G) for $1.5 billion. The transaction rids P&G of the last of its food brands, since it has shifted mostly to beauty and hygiene products, and builds on Diamond’s growing food portfolio…. more »
Thinking in Threes: New Ad Campaign for Vodka Moves Beyond the Bottle
April 6, 2011 by Leave a Comment
There’s a new ad campaign hitting the airwaves during sporting events that may actually cause viewers to hit pause and rewind on their DVRs. It is for Three Olives Vodka of the UK (imported from England). There are several spots making the rounds care of Los Angeles-based M&C Saatchi. Featuring… more »
