TV Commercial Filmed & Edited on the iPhone 4

Here’s an iPhone 4 story that doesn’t involve the antenna. Springwise has spotted the first TV commercial filmed and edited entirely on the iPhone 4.

Icon Creates Passion-Driven Products…

The New York Times did a story (“What Price Perfection? The $80,000 Army Jeep”) about Jonathan Ward, the 40-year-old owner of ICON, a company that is rebuilding Army jeeps with aircraft-quality parts. It referenced how Mr. Ward refers to ICON as a restoration business.  “Restoration” does not begin to describe… more »

The Wandering Mind: It’s a Good Thing…

An interesting story appeared in the Science section of the New York Times a short while back. John Tierney wrote about the virtues of a wandering (daydreaming) mind. Just to clarify, when you’re trying to accomplish one thing and lapse into “task-unrelated thoughts,” that’s mind wandering. His story included comments… more »

iPhone 4 Antenna Issues Prompt Creativity…

There have been all kinds of really creative posts ever since the antenna issue with the iPhone 4 came to light.  Apparently there’s a “bumper” for that.  Apple said — you’re holding it the wrong way! There was a cartoon. And a Rap video… And a play off of WSJ/All… more »

Nike’s “Write the Future” Campaign Kicks into Next Gear…

Nike isn’t an official sponsor of the 2010 FIFA World Cup.  That designation goes to Adidas, who paid $350 million for a seven-year deal which expires after the 2014 World Cup in Brazil.  As an official FIFA top tier partner, Adidas supplied game balls (the controversial Jabulani) and has outfitted… more »