Creative Looks at “Lost”

Lost captured the imagination of a lot of viewers. As the series neared its final episode (Sunday, May 24), there were quite a few interesting videos posted. Here are a couple of examples.

LEGO Leverages AR at In-Store Kiosks

LEGO is using augmented reality (AR) technology in some of their packaging to give customers ideas of the things they can build with the various kits. Created by augmented reality expert metaio, the LEGO boxes are designed to interface with kiosks in LEGO stores . How it works. Shoppers hold… more »

The Clever Little Bag — Puma’s New Take on the Shoe Box

So simple. So classy. One wonders, why didn’t anyone think of it before? This week, Reuters reported sporting goods maker Puma will be switching over to eco-friendly packaging for its sneakers next year to reduce its carbon footprint. The new packaging, which will roll out in the second half of… more »

FantasyLand Now Playing…

Stephen Palgon’s “Fantasyland,” a documentary about fantasy sports players based on the book by Sam Walker, premiered in March on “Fantasyland” follows Jed Latkin, an amateur fantasy baseball fan who earns the chance to compete in an expert league called Tout Wars during the 2008 baseball season. Financed and… more »

Trading Mouse Ears for Cards that Attax…

“I’m like a crazed man about this,” says Mr. Eisner. “It’s not my job to analyze it, but to make it grow.” It figures that it took someone like Michael Eisner, the former chief of the Walt Disney Company, to come up with a way to move baseball cards from… more »