Twitter picked a clever way to unveil its new features and way of thinking. Clearly the move is to make the service more relevant. A story by AdAge‘s Irina Slutsky noted how Twitter’s CEO, Evan Williams described the service as an information network– one built to help users communicate and… more »
Copy That… Xerox New Campaign Starts Sept. 7
September 4, 2010 by Leave a Comment
In an attempt to re-invent, re-position itself, Xerox is kicking off its most expensive advertising campaign in two decades to promote its business service offerings, which now account for half of its revenue. The ads focus on Xerox’s relationships with six clients like Procter & Gamble Co., Target Corp., and… more »
IDEO Unveils Platform to Unite Creative Thinkers…
August 21, 2010 by Leave a Comment
Design firm IDEO recently launched a website/platform to unite creative thinkers in achieving ideas for the public’s greater good. Called OpenIDEO (http://openideo.com/), the site lays out various challenges-including a Jamie Oliver-led initiative to encourage children to make and eat healthy foods and another seeking to bringing affordable learning tools to… more »
Great Discovery! Daily Grommet
August 12, 2010 by Leave a Comment
Special thanks go out to the Sunday New York Times and especially writer Amy Wallace for introducing me to the Daily Grommet. It is a Web site that promotes innovation by endorsing what they call “nice companies,” ones with well-made products and impeccable service. If those products preserve a craft… more »
What Whiteboards Can Do for You…
August 12, 2010 by Leave a Comment
Here are a couple of good whiteboard examples: ###
