Crayola may have re-invented itself from a business model standpoint, but from a philosophical, they have very much stuck to their core: it’s about enabling creative experiences. Crayons are something most of us are familiar with –whether the simple 8-pack or the 64-pack with sharpener– at one time or another,… more »
Speeding Baby Tells HP’s Printing Story…
December 11, 2010 by 1 Comment
In an interview with Advertising Age, HP’s vice president of worldwide marketing and communications of the printer division, Tariq Hassan talked about the “speeding baby” ad which was created by Goodby, Silverstein & Partners. What’s cool is that the ad does a great job telling the story visually, so if… more »
Clever Ticker Symbol Helps Visibility…
November 16, 2010 by Leave a Comment
If you subscribe to The Wall Street Journal online, or can get access to Monday’s paper, please turn to page C3 and check out the story about Ticker Symbols. With GM’s IPO coming this week, the company returns with the symbol: GM. Fortunately for GM, they will have an easy-to-recall… more »
Unpacking Imagination – Endless Possibilities…
September 29, 2010 by Leave a Comment
In the Sunday Opinion section of The New York Times, there was a full page story titled, “Unpacking Imagination.” Written by David Rockwell, the president of the Rockwell Group, an architecture and design firm, it talks about creating the Imagination Playground in Lower Manhattan. It is a playground with lots… more »
JetBlue Hearts Glaser (and NY)
September 28, 2010 by Leave a Comment
I saw a story in The New York Times that showed a lot renditions of Milton Glaser‘s famous “I Heart NY” logo. Apparently, it was inspired by JetBlue Airways becoming the first company authorized to the “I Heart NY” logo in an advertising campaign. The Times invited readers to design… more »
