The news recently broke that the National Pork Board is replacing “The Other White Meat” slogan with “Pork: Be Inspired.” Yes, it is shocking and surprising. Surprising because it is hard to believe that classic slogan is nearly 25 years old (Here’s a link to a story about it from… more »
Getting to Know the Author: S&S Paves the Way…
March 8, 2011 by Leave a Comment
Here’s an interesting concept that The Wall Street Journal’s Jeffrey Trachtenberg wrote about on Monday. Publisher Simon & Schuster (S&S) is using video interviews to promote its authors. It isn’t what you think. There’s an element of interactivity involved. The authors are answering reader questions sent by email. But the… more »
Another First of Note — Recording Voices Out of Studio.
March 6, 2011 by 1 Comment
In an interview with The New York Times, Gore Verbinski talked about his own fashion risk — instead of recording voice actors individually in a studio, he produced their dialogue by having them act out their scenes together. What he described as motivation by fear, I call really, REALLY, smart…. more »
A Weekend of Firsts…
March 6, 2011 by Leave a Comment
Firsts hit the box office this “first” weekend in March. Rango, an animated feature about an ordinary chameleon who accidentally winds up in the town of Dirt, a lawless outpost in the Wild West in desperate need of a new sheriff, was the first cartoon feature directed by Gore Verbinski… more »
Getting Feisty: BMW Billboard Answers Audi’s
March 2, 2011 by Leave a Comment
2011 is definitely turning into an interesting year for the auto industry. No more moaning and groaning. This time, it is all about being feisty. feist·y [fahy-stee] –adjective, feist·i·er, feist·i·est. 1. full of animation, energy, or courage; spirited; spunky; plucky: The champion is faced with a feisty challenger. Yeah, it… more »
