LEGO is using augmented reality (AR) technology in some of their packaging to give customers ideas of the things they can build with the various kits. Created by augmented reality expert metaio, the LEGO boxes are designed to interface with kiosks in LEGO stores . How it works. Shoppers hold… more »
The Clever Little Bag — Puma’s New Take on the Shoe Box
April 16, 2010 by Leave a Comment
So simple. So classy. One wonders, why didn’t anyone think of it before? This week, Reuters reported sporting goods maker Puma will be switching over to eco-friendly packaging for its sneakers next year to reduce its carbon footprint. The new packaging, which will roll out in the second half of… more »
FantasyLand Now Playing…
April 9, 2010 by 1 Comment
Stephen Palgon’s “Fantasyland,” a documentary about fantasy sports players based on the book by Sam Walker, premiered in March on SnagFilms.com. “Fantasyland” follows Jed Latkin, an amateur fantasy baseball fan who earns the chance to compete in an expert league called Tout Wars during the 2008 baseball season. Financed and… more »
Trading Mouse Ears for Cards that Attax…
March 24, 2010 by 1 Comment
“I’m like a crazed man about this,” says Mr. Eisner. “It’s not my job to analyze it, but to make it grow.” It figures that it took someone like Michael Eisner, the former chief of the Walt Disney Company, to come up with a way to move baseball cards from… more »
Shirts Off for Southwest’s Bags Fly Free Ad
March 21, 2010 by Leave a Comment
If you watched any of the March Madness NCAA basketball games, you mostly had a chance to view a very delightful ad that Southwest was running to promote their “Bags Fly Free” policy. It is rare for me to call something delightful, but this one was clever and brilliant and… more »
