2011 is definitely turning into an interesting year for the auto industry. No more moaning and groaning. This time, it is all about being feisty. feist·y [fahy-stee] –adjective, feist·i·er, feist·i·est. 1. full of animation, energy, or courage; spirited; spunky; plucky: The champion is faced with a feisty challenger. Yeah, it… more »
Ford Fusion Ad: Great Copy, Lousy Payoff…
There was a full page ad in The Wall Street Journal on Monday that caught my eye. It was for the Ford Fusion and the copy is really well-written. First it takes a swipe at Camry and Accord loyalists who “aren’t the folks we’re speaking to anyway.” The ad is… more »
Oatmeal: The Right Thing all Wrong…
You may have it permanently embedded in your brain that oatmeal is “the right thing to do.” That’s what Wilford Brimley told us, right? McDonald’s would like you to think so too with its “bowl full of wholesome.” But Mark Bittman of The New York Times begs to differ. In… more »
The Pilot of the Jedemi Chronicles
The following is the pilot of the Jedemi Chronicles. Since there is no money to fund the filming of it yet, we took the cost effective route and blocked the story using PowerPoint. Enjoy! Taming of the Suit: How it Happened One Night View more presentations from Annie Gladue. Point… more »
Outrageousness Outside of Super Bowl Ads – Part 1
In a week dominated by news of the ads that will appear during the Super Bow, it was an ad that appeared in the front of Friday’s Wall Street Journal that caught my eye. Yeah. That’d be Larry Ellison’s competitive side coming out. The copy on the web page is… more »