If you subscribe to The Wall Street Journal online, or can get access to Monday’s paper, please turn to page C3 and check out the story about Ticker Symbols. With GM’s IPO coming this week, the company returns with the symbol: GM. Fortunately for GM, they will have an easy-to-recall… more »
Unpacking Imagination – Endless Possibilities…
September 29, 2010 by Leave a Comment
In the Sunday Opinion section of The New York Times, there was a full page story titled, “Unpacking Imagination.” Written by David Rockwell, the president of the Rockwell Group, an architecture and design firm, it talks about creating the Imagination Playground in Lower Manhattan. It is a playground with lots… more »
JetBlue Hearts Glaser (and NY)
September 28, 2010 by Leave a Comment
I saw a story in The New York Times that showed a lot renditions of Milton Glaser‘s famous “I Heart NY” logo. Apparently, it was inspired by JetBlue Airways becoming the first company authorized to the “I Heart NY” logo in an advertising campaign. The Times invited readers to design… more »
Twitter Unveils New Features with Clever Video…
September 16, 2010 by Leave a Comment
Twitter picked a clever way to unveil its new features and way of thinking. Clearly the move is to make the service more relevant. A story by AdAge‘s Irina Slutsky noted how Twitter’s CEO, Evan Williams described the service as an information network– one built to help users communicate and… more »
Copy That… Xerox New Campaign Starts Sept. 7
September 4, 2010 by Leave a Comment
In an attempt to re-invent, re-position itself, Xerox is kicking off its most expensive advertising campaign in two decades to promote its business service offerings, which now account for half of its revenue. The ads focus on Xerox’s relationships with six clients like Procter & Gamble Co., Target Corp., and… more »
