Saw a story via AdWeek (AdFreak) about ESPN having a show this week where they pay tribute to the top “This Is SportsCenter” ads. Launched in 1995 by Wieden + Kennedy in New York, the campaign—originally inspired by the mockumentary This Is Spinal Tap—hasn’t changed much over the years. And… more »
Circling Back: Let’s Go Exploring!
July 17, 2013 by Leave a Comment
In the beginning of June, I did a post about Will Leitch‘s excellent adventure (Leitch Across America). Today, I’m reminded (thanks, guys!) of what he put in the closing paragraph of his tour’s kick-off post. To quote the final “Calvin & Hobbes,” it’s a magical world out there. Let’s go… more »
The Snail Who Thinks He Can…
July 16, 2013 by 2 Comments
When we first heard about this movie, we were skeptical. However, our mate, St. X reminded us how “what’s essential is invisible to the eye.” In this case, let’s just say barely visible to the eye. We’re referring to the story about a snail that wants to go fast. DreamWorks… more »
AWSI: Make ’em Move Promos – Part 1…
July 11, 2013 by Leave a Comment
We’ve noticed some pretty interesting (and creative!) promotions designed to get folks to move (try, buy, share, etc.). Here are a couple of examples. Today is convenience store, 7-Eleven’s 86th birthday which also means it is Free Slurpee® Day. At participating stores, from 11 a.m. to 7 p.m. local time,… more »
AWSI: Is Life Imitating “The Simpsons”??
July 10, 2013 by Leave a Comment
We do a lot of reading and observing. It’s fun and we always seem to find something that seems intriguing. For example, Monday’s Wall Street Journal featured a story (Mexican Regulator to Rule on Beer Sales) talking about how an upcoming ruling by Mexico’s antitrust regulator could end beer makers’… more »
