AWSI: Brits Ambush the 4th…

It’s been an interesting year for beer promotions. Dos Equis (The most interesting man in the world beer) a brand of Heineken USA, White Plains, N.Y., began the year with a Game Changer initiative that ran through March (and the St. Patrick’s Day celebration). Then Guinness took on Cinco de… more »

Washing Machine Challenge Goes Viral: McIlroy vs. Jeff the Robot…

Tommie caught a glimpse of this 4-minute video that went super-viral in just one day. As a promo for the European Tour, where the Irish Open is currently being played, golf professional Rory McIlroy is being challenged by a robot to hit washing machine targets. It is a throwback challenge…. more »

AWSI: Crunch Controversy…

It was brought to my attention (Thanks, Tommie!) that there was a disturbance this week that spanned from U.S. Navy headquarters to the cereal aisles of your local grocery store. Apparently, Cap’n Crunch is NOT a captain after all. A super astute writer noticed (and posted) that the legendary cereal… more »

TaylorMade Golf’s U.S. Open Logo a Doozy…

Tommie forwarded this post by Golfweek.com’s David Dusek to Doc and me. Guess he figured I’d like the symbology (he seems to think my money discussion with Bill Moyers was intriguing) while Doc here would dig the “natureful” story about the snake. Apparently it is a tradition for golf equipment… more »

Checking Out the B—- in Apt 23…

We just completed a weekend of binge viewing: 8 episodes of “Don’t Trust the B—- in Apt 23.” Strangely enough, this sitcom aired on network television (ABC). The plug was pulled in January with eight episodes left unseen. The “lost episodes” were available online (ABC.com, Hulu, and iTunes) through June… more »