AWSI Musings: Lyrical Headline Amuses…

Clever headlines amuse AND draw attention. The resulting earworm may be less welcome …

AWSI Musings: Chew on this — A Spoonman’s Story…

Save me, I’m together with your plan… The inspirational story of a Spoonman…

AWSI Musings: Poutine Promo Prompts Posts…

A food-themed promo the Washington Capitals hockey team did when the Toronto Maple Leafs came to town gets fried on Twitter …

AWSI Musings: Apple Touch Bar & Compelling Storytelling…

Effective ads, especially during sporting events, tell the story with AND without sound…

AWSI Musings: Stuffles Taste Great and are Fun to Make…

Stuffles feel so right when the weather gets colder. Try using food prep as a time to fire up your creative juices, then enjoy the results…