Persol engages the “new generation” with an engaging campaign that encourages participation via Instagram. All this to support the retro sunglasses from the days of the “King of Cool.”
NVC the 0508 Edition: Garlic Fries, Dolby, Cracker Jack, Cucumber Day and a Black Cat
May 8, 2016 by 1 Comment
Attention-getting seemed to be the theme of the eye-catching stories we saw over the last two weeks. Garlic fries at McDonald’s? Cracker Jack without the prize inside. A black cat at “The Tank” and more…
What We’re Reading – the 0516 edition
May 7, 2016 by Leave a Comment
Time for an update on what’s on our reading stack (shelf, Kindle, iPad, etc.). We continue taking a serendipitous approach which makes our “What We’re Reading” look a lot like those cereal variety packs.
AWSI: This Museum’s Detour Advances Storytelling…
May 5, 2016 by Leave a Comment
SFMOMA opens with a Detour that has the gang curious. A location aware app running on an iPhone is being used as “a tool for telling stories, built by curious people with a talent for telling them.”
AWSI: 3M & Command Nails It with New Spokesperson…
April 28, 2016 by 1 Comment
Today’s AWSI musing is about the Command line’s partnership with pop culture icon and “U Can’t Touch This” musician MC Hammer to help launch a new “Do. No Harm.” integrated marketing campaign that’s smile-inducing…
