Archives for May 2014

What We’re Reading – the 0514 Edition

The Jedemi way is to have several books going at once. The preference is a traditional-style book where we can make notes in pencil (lots of underlining and scribbles). And the Jedemi challenge is to schedule time to make progress working through the books. We are contemplating doubling up on… more »

AWSI: Weber’s Gourmet BBQ System is Cool But Incomplete…

The Home Depot “Thrill of the Grill” page on their weekly ad drew our attention to a “new!” $399, “EXCLUSIVE WEBER SPIRIT E-210 2-BURNER GAS GRILL FEATURING GOURMET BBQ SYSTEM.” Yes, those were Home Depot’s shouts (as in all caps). Seriously though… what’s not to like about a BBQ which… more »

AWSI: Lacoste’s Beautiful Sport Ad Has Wings…

The Lacoste ad (Tagline: Life is a Beautiful Sport) which appeared in the Sunday NY Times caught our eye. The gentleman on the light pole reminded us of one of our favorite movies: Wings of Desire by Wim Wenders. There is no specific all to action. The impression it left… more »

Staying Curious: What We Learned from a Unwatchable Show…

AMC’s Mad Men series is part way through its last season. For a while now, it has fallen off the list of “must see” TV. In fact, this season, we have resorted to reading the recaps from AdAge and Barbara Lippert’s Mad Blog before deciding whether to invest time actually… more »

Rocky on Broadway: Making the Concept Fly…

The Sunday New York Times had an eye-catching ad for the musical, ROCKY, that, quite frankly, was suitable for framing. From the “Story & Score” to “Gloves” to “Fight Choreography” to “Live Video Coverage” and more, the ad did its job to let the reader know that this was a well-thought-out performance.