AWSI: Make ’em Move Promos – Part 1…

We’ve noticed some pretty interesting (and creative!) promotions designed to get folks to move (try, buy, share, etc.). Here are a couple of examples. Today is convenience store, 7-Eleven’s 86th birthday which also means it is Free Slurpee® Day.  At participating stores, from 11 a.m. to 7 p.m. local time,… more »

AWSI: Is Life Imitating “The Simpsons”??

We do a lot of reading and observing. It’s fun and we always seem to find something that seems intriguing. For example, Monday’s Wall Street Journal featured a story (Mexican Regulator to Rule on Beer Sales) talking about how an upcoming ruling by Mexico’s antitrust regulator could end beer makers’… more »

AWSI – Solar-Powered Plane Reignites Pioneering Spirit

Our buddy St. X was very excited when Tommie told him this news. Late Saturday evening (at 11:09 pm Eastern Time / 23:09 hours) the Solar Impulse, a solar-powered aircraft, completed the final leg of a history-making cross-country flight, gliding to a smooth stop at New York’s John F. Kennedy… more »

AWSI: Battling for the Hearts and Minds of America…

On Wednesday, in the pre-July 4th holiday edition of The Wall Street Journal, Motorola (a Google Company) had a full-page ad on the back of the first section touting the forthcoming Moto X smartphone with an emphasis on “Designed by you. Assembled in the USA.” In that same “A” section,… more »

AWSI: Brits Ambush the 4th…

It’s been an interesting year for beer promotions. Dos Equis (The most interesting man in the world beer) a brand of Heineken USA, White Plains, N.Y., began the year with a Game Changer initiative that ran through March (and the St. Patrick’s Day celebration). Then Guinness took on Cinco de… more »