When I first read this story, “The Emotional Quotient of Soup Shopping Campbell’s Taps ‘Neuromarketing’ Techniques to Find Why Shelf Displays Left Some Customers Cold” in The Wall Street Journal (WSJ), I found myself talking at the newspaper. Mucking around with labels and the merchandising of soup cans may garner… more »
GSP Does Chicken Right…
February 9, 2010 by 1 Comment
Goodby Silverstein & Partners (GSP) scored big time during the 2010 Super Bowl with its “Screamin’ Chicken” ads for Denny’s. A story appearing on Monday in The Wall Street Journal said, “A Denny’s commercial, in which chickens scream in terror at the thought of the eggs needed to support the… more »
Super Bowl: Who Dat at Halftime?
February 6, 2010 by Leave a Comment
Just remembered an excellent segment from the Animaniacs that is quite appropriate for the Super Bowl halftime show. ###
Super Bowl Ad Watch: Kia Toys…
February 6, 2010 by 2 Comments
From cute hamsters to cute toys. Kia has a new ad timed for the Super Bowl, “Joy Ride” that features a cast of characters that are life size toys. The promo is for the 2011 Sorento SUV.
Super Bowl Ad Watch: EA Can’t Say “Go to Hell!”
February 5, 2010 by Leave a Comment
Electronic Arts (EA) has a new video game coming out on Tuesday, February 9, called Dante’s Inferno which really IS based on The Divine Comedy: Hell by Dante Alighieri. To promote it, on Super Bowl Sunday, EA is running an ad to invite 100 million football fans to join Dante… more »
