While perusing The Wall Street Journal I came upon a full page ad that posed an interesting question: Does the world need another luxury car? 2.5 inches below it, in a smaller font, appear the words “Not really.” They got me. I had to stop and read. The first thing… more »
How Random is this? Who is CPBoyd?
November 21, 2012 by Leave a Comment
Yesterday I was flipping through my Wall Street Journal when I came upon a full page Dell ad. Sure, the unusual looking laptop / tablet caught my eye. But what kept my attention was the quote. Who is C.P. Boyd? I am pretty familiar with writers / reviewers in the… more »
Acura’s ‘Okay Spend Smart’ Campaign…
November 15, 2012 by Leave a Comment
Acura apparently thinks a white knuckle ride with Suze Orman, Dr. Phil or Santa is the way to convince folks to “spend smart.” Yeah, that’s right. You are being counseled by someone who is driving really, really fast without paying attention to the road. Brilliant! “That’s not a dress, that’s… more »
Brand Billboard: Day in the Life of LeBron…
November 4, 2012 by Leave a Comment
You’ve probably seen it by now. Timed for the opening of the NBA season was a new commercial from Samsung Mobile that covered a day in the life of Miami Heat basketball player, LeBron James. The focus was on his use of the Galaxy Note II which gave him, as… more »
Small is Fearless: MINI USA Ad Shows Olympic Spirit…
July 29, 2012 by Leave a Comment
MINI USA has a really cool commercial out that plays up its small stature. The visuals are quick cuts: A short boy faces off against a tall boy on a dirt backyard soccer pitch. A short mixed martial arts fighter goes against a tall one in a dark cage. A… more »
