In an attempt to re-invent, re-position itself, Xerox is kicking off its most expensive advertising campaign in two decades to promote its business service offerings, which now account for half of its revenue. The ads focus on Xerox’s relationships with six clients like Procter & Gamble Co., Target Corp., and… more »
Chip Tracker Shows Where Snacks Originated…
September 1, 2010 by Leave a Comment
Frito-Lay is proud of the fact that Lay’s chips are made from potatoes grown by farmers (more than 80 farms from 27 states) across America. Springwise had a story that talked about the new Chip Tracker that is available online which lets consumers trace where a particular bag of chips… more »
What Whiteboards Can Do for You…
August 12, 2010 by Leave a Comment
Here are a couple of good whiteboard examples: ###
Interesting Man, Uninteresting (or Memorable) Beer…
August 1, 2010 by Leave a Comment
I just revisited a story by Barbara Lippert, an advertising critic for AdWeek, that talked about male-themed potential award winners at the Cannes ad festival. She pointed to: “The Man Your Man Could Smell Like” for Old Spice, “The Most Interesting Man in the World” for Dos Equis and “The… more »
Mad Men & the Virtual Water Cooler
July 30, 2010 by Leave a Comment
It has been a while since a television program has triggered the equivalent of “water cooler” conversation. Today, the discussions are happening online. The rallying point is the beginning of the fourth season of AMC’s Mad Men. For those of you not hip to Mad Men, you can learn about… more »
