Pantone’s 2017 color of the year, Greenery (AKA “nature’s neutral”) is a refreshing, energizing color that we’ll enjoy discovering in the year ahead…
AWSI Musings: Fly the Red Coffee Cup – Created by You…
November 14, 2016 by Leave a Comment
Created by you. Starbucks unveils 13 red cup “holiday works of art” selected from customer submissions. Looks like a wonderful new holiday tradition…
AWSI Musings: ‘Tis Red Coffee Cup Season and that’s Good for Business…
November 8, 2016 by 1 Comment
Red cup season is upon us. Will Starbucks be as controversial as last year? What’s up (or under) Peet’s sleeve. The cup watch is on!
AWSI Musings: Mighties are Magnificent!
November 6, 2016 by Leave a Comment
Kiwifruit cleverly packaged triggers a well worthwhile adventure.
AWSI: Things We Didn’t Know We Needed…
May 31, 2015 by Leave a Comment
We’ve been talking about Active Exploration (AE) as something we all should be doing (E for Everyone). It isn’t limited to magazines and other publications. Print ads and those “free standing inserts” from the Sunday paper can easily stimulate the curious mind and generate some ponderables.
