In an attempt to re-invent, re-position itself, Xerox is kicking off its most expensive advertising campaign in two decades to promote its business service offerings, which now account for half of its revenue. The ads focus on Xerox’s relationships with six clients like Procter & Gamble Co., Target Corp., and… more »
IDEO Unveils Platform to Unite Creative Thinkers…
August 21, 2010 by Leave a Comment
Design firm IDEO recently launched a website/platform to unite creative thinkers in achieving ideas for the public’s greater good. Called OpenIDEO (http://openideo.com/), the site lays out various challenges-including a Jamie Oliver-led initiative to encourage children to make and eat healthy foods and another seeking to bringing affordable learning tools to… more »
Great Discovery! Daily Grommet
August 12, 2010 by Leave a Comment
Special thanks go out to the Sunday New York Times and especially writer Amy Wallace for introducing me to the Daily Grommet. It is a Web site that promotes innovation by endorsing what they call “nice companies,” ones with well-made products and impeccable service. If those products preserve a craft… more »
What Whiteboards Can Do for You…
August 12, 2010 by Leave a Comment
Here are a couple of good whiteboard examples: ###
Interesting Man, Uninteresting (or Memorable) Beer…
August 1, 2010 by Leave a Comment
I just revisited a story by Barbara Lippert, an advertising critic for AdWeek, that talked about male-themed potential award winners at the Cannes ad festival. She pointed to: “The Man Your Man Could Smell Like” for Old Spice, “The Most Interesting Man in the World” for Dos Equis and “The… more »
