You may have seen the full page ads where the Mini is calling out Porsche. Part of a campaign developed by Mini’s agency’s Butler, Shine, Stern & Partners, there is an extensive Facebook component (www.facebook.com/MINIUSA) which includes a very funny video where the Mini U.S. president Jim McDowell throws down… more »
Nike’s 3-Min Futbol Film: Anything Can Happen…
May 31, 2010 by 3 Comments
Nike has unveiled an action-packed film that brings together some of the world’s greatest players to inspire football (AKA soccer) lovers and sports fans leading up to the 2010 FIFA World Cup. The epic three-minute “Write the Future” film takes the viewer on an incredible journey that warrants repeating because… more »
Creative Looks at “Lost”
May 23, 2010 by Leave a Comment
Lost captured the imagination of a lot of viewers. As the series neared its final episode (Sunday, May 24), there were quite a few interesting videos posted. Here are a couple of examples.
LEGO Leverages AR at In-Store Kiosks
April 23, 2010 by Leave a Comment
LEGO is using augmented reality (AR) technology in some of their packaging to give customers ideas of the things they can build with the various kits. Created by augmented reality expert metaio, the LEGO boxes are designed to interface with kiosks in LEGO stores . How it works. Shoppers hold… more »
The Clever Little Bag — Puma’s New Take on the Shoe Box
April 16, 2010 by Leave a Comment
So simple. So classy. One wonders, why didn’t anyone think of it before? This week, Reuters reported sporting goods maker Puma will be switching over to eco-friendly packaging for its sneakers next year to reduce its carbon footprint. The new packaging, which will roll out in the second half of… more »
