Tommie caught a glimpse of this 4-minute video that went super-viral in just one day. As a promo for the European Tour, where the Irish Open is currently being played, golf professional Rory McIlroy is being challenged by a robot to hit washing machine targets. It is a throwback challenge…. more »
Vin Tweets! Dodgers Rejoice!
It was big news this week when 85-year old Vin Scully, “The Voice of the Dodgers” who has been their play-by-play announcer since 1950, was slated to take over the Dodgers’ twitter feed for the game between the Yankees and Dodgers at Yankee Stadium. Recalling a story I saw at… more »
DreamWorks Thinking Small? Maybe It’s More About Touchpoints…
The headline said small, but there was a big picture of Shrek smack dab in the middle of my business section giving me a “what up?” look. The news, as reported by Benny Evangelista of the San Francisco Chronicle, was the announcement made by Netflix about a multi-year deal signed… more »
Another Birthday? Lose the Fence…
Do you feel older? That’s what I was asked as another birthday came and went. Really? My mind immediately went to the 1937 classic movie by Frank Capra, “Lost Horizon.” Age is a limit we impose upon ourselves. You know, each time you Westerners celebrate your birthday, you build another… more »
Life Imitating Art: Apple’s Campaign Sounds Mad Men-Like…
By now you’ve probably seen and heard the new Apple ad campaign. Titled “Our Signature,” the pacing and voice felt to me to be very similar to Don Draper’s Carousel pitch from an episode of Mad Men. Adweek wrote about the campaign and included the copy: “This is what matters…. more »