You’ve probably heard the name or seen it in your gym’s list of programs available. You may even flipped passed it on ESPN when the CrossFit Games were being televised. Is it the new and more accessible fitness test like the Ironman? What I can tell you is that there… more »
Archives for July 2012
What? Why? When? New DirecTV Ad Transcends Conflict with Viacom
July 21, 2012 by Leave a Comment
You may have heard that Viacom has reached an agreement with DirecTV after a 10-day blackout that shut 20 million subscribers out of popular networks Comedy Central, MTV and Nickelodeon, and two dozen others. The disruption triggered some pretty cool creative ad work as the two companies took swipes at… more »
But It’s Hip To be Square! Nabisco Tests Round Saltines…
July 20, 2012 by Leave a Comment
So I just found out, via a post on MorningNewsBeat.com, that Nabisco has created round Saltines. Messes with your brain, right? Saltines are square. Ritz crackers are round. Katie McMahon in her take pondered why anyone in the food/retail/marketing business old enough to remember the New Coke debacle would attempt… more »
46 seconds of fun! Nike Revolution Ad
July 19, 2012 by Leave a Comment
How about turning exercise into a video game? That’s a sure way to get people off the couch. Two new ads from Wieden + Kennedy (Portland) for Nike+ FuelBand show just how much fun “moving” can be. For those unfamiliar with the concept, Nike+ FuelBand was designed to track your… more »
ChalkCar Stimulates the Inner Artist…
July 16, 2012 by Leave a Comment
Mike Kepka featured the “ChalkCar” in his “The City Exposed” column that ran over the weekend. Grant Gordon, the owner of a 2001 Toyota Echo, has turned his vehicle into a movable chalkboard / art installation. At least once a week, armed with a box of chalk, he heads to… more »
